The Background Buzz Insider
February 25, 2010

Have You Ever Wondered Despite Your Diligent Pre-Show Marketing Efforts, Why Attendees Walk by Your Booth Rather Than Enter It?

Picture this: You’re walking around a shopping mall and happen upon a store with blacked-out windows and no logos, images, or text to hint at what’s inside. Unless you’re super curious and have time to burn, you probably stroll on by.

The same concepts at play in the mall scenario apply to trade shows. Even the most willing buyers won’t step foot inside your space unless: a) they can see enough to determine what you’re offering and that it’s of value to them, and/or b) your exhibit contains a hint of something exciting inside that they simply can’t resist. So before you fiddle with your overall exhibit design, make sure your exhibit communicates who your company is and what it’s offering.

Start by examining your exhibit from the attendees’ perspective. Is your company logo or brand clearly visible to attract attention as they look at your booth from various angles? Are there clearly visible images or text that tells them what you’re selling? Better yet, does the booth sell them on why your product or service beats the competition or offers a compelling sales proposition?

To Read The Complete Article Go To: http://www.exhibitoronline.com/exhibitormagazine/feb10/help-exhibit-booth-design.asp

 

February 2010


Why? While our competitors sell to both the wholesale market (companies like you) and to the retail market as well (your end users), it is our privilege to only serve business entities like you, the Pre-Employment Screening industry.

Softech is the nationwide leader in providing instant and easy access to the most inexpensive Driver and Vehicle Registration information available.

We endow you with high quality products, professional service and cost-effective solutions because we are independent and competitive. Softech remains unencumbered by the internal conflicting interests that characterize other MVR providers who tend to work both sides of the fence.


Softech's Application Providers:

Accio Data
BackChecked
Backgroundchecks.com
CCIS Inc
Deverus
FRS
PinPoint
Innovative Software Solutions
Quickresearch.com
Tazworks
TeamScreen
Vericorp

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To learn more about our cost-effective solutions, please contact us at 888.318.7979 or visit us at www.softechinternational.com
 

We are Greenagers

 Print MVRs only
if necessary.

Our Web-based services are also available in XML, Text, HTML and PDF formats.

Our cost-effective solutions for your Industry encompass:

MVRs (Driving Records)
MVR Header/Driver
    Status Checks
Fleet Alert
CDLIS (Commercial
    Drivers License
    Information System)

To learn more about our cost-effective solutions, please contact us at 888.318.7979 or
visit us at www.softechinternational.com

 

This eDirect Mail Campaign is sponsored by Softech International

Disclaimer Statement: All information presented is for information purposes only and is not intended to provide professional or legal advice regarding actions to take in any situation. Advertisements are presented for information and marketing purposes only. The views expressed by advertisers are exclusively their own and should not be construed to represent the views of The National Institute for Prevention of Workplace Violence, Inc. in any way. Also The National Institute for Prevention of Workplace Violence, Inc. makes no representations for any products or services that are promoted and accepts no responsibility for any actions or consequences that occur as a result of any purchases from advertisers.