The Background Buzz Insider
January 26, 2011

Testimonial Tactics

From graphics to hospitality events, six tried and true strategies for usingcustomer testimonials at your next show. No matter how well your marketing and product messages are communicated or how accuratethey might be, they all pass through prospects’ cynical sieve, where they’re accepted at face value,rejected, or as in most cases, relegated to communication purgatory, where prospects reserve judgment until they obtain additional facts and experiences. If customers aren’t getting your message,maybe you’re using the wrong messenger.Learn how 11 closed-mouth marketersare using customer testimonials to addvalidity to their claims and how you canadapt one of six tried-and-true strategiesfor your next show.

To Read The Full Article Go To: http://www.exhibitoronline.com/PDFoftheMonth/images/EXHIBITOR-Magazine-Testimonial-Tactics.pdf

This eDirect Mail Campaign is sponsored by Innovative Software Solutions.

Disclaimer Statement: All information presented is for information purposes only and is not intended to provide professional or legal advice regarding actions to take in any situation. Advertisements are presented for information and marketing purposes only. The views expressed by advertisers are exclusively their own and should not be construed to represent the views of The National Institute for Prevention of Workplace Violence, Inc. in any way. Also The National Institute for Prevention of Workplace Violence, Inc. makes no representations for any products or services that are promoted and accepts no responsibility for any actions or consequences that occur as a result of any purchases from advertisers.