The Background Buzz Insider
January 19, 2011

Get Better Trade Show Results By Leaving Your Brochures At Home

Companies spend significant manpower and budget producing hard copy materials they bring to trade shows, hoping that everyone who picks up a flyer or brochure will read it carefully. The reality is that most attendees that receive materials on-site will end up tossing them. This is an unfortunate result and a wasteful practice.

Make Your Collateral Work Harder

So how do you ensure your marketing materials are actually read? In most cases, it’s wiser to send materials after the crowds have dispersed. It’s natural to want to give everything you have to anyone who visits your trade show display, but you’ll get better results by placing a well-timed email after your prospect has had time to catch their breath, delete unwanted messages and shift back into gear. Why?

To Read The Full Article Go To: http://www.skylinetradeshowtips.com/get-better-trade-show-results-by-leaving-your-brochures-at-home/

This eDirect Mail Campaign is sponsored by Fetch Technologies

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