The Background Buzz Insider
September 7, 2011

The Leading Edge

In the business of lead management, it’s all about capturing, qualifying, distributing, and following up. It’s about refining the process and reconciling the data in a way that helps sales reps close sales and exhibit managers benchmark their activity and demonstrate the validity of their programs. Thankfully for exhibit and event professionals, there are myriad options available today with features that make basic badge scanners the rotary telephones of our industry. But with so many options on the market, it can be overwhelming trying to decide which system is right for you. Should I collect leads on my smart phone? Will the system sync with our customer-relationship management (CRM) system? And do I really need all those sophisticated metrics?

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This eDirect Mail Campaign is sponsored by Tazworks.

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