The Background Buzz Insider
February 25, 2010

Have You Ever Wondered Despite Your Diligent Pre-Show Marketing Efforts, Why Attendees Walk by Your Booth Rather Than Enter It?

Picture this: You’re walking around a shopping mall and happen upon a store with blacked-out windows and no logos, images, or text to hint at what’s inside. Unless you’re super curious and have time to burn, you probably stroll on by.

The same concepts at play in the mall scenario apply to trade shows. Even the most willing buyers won’t step foot inside your space unless: a) they can see enough to determine what you’re offering and that it’s of value to them, and/or b) your exhibit contains a hint of something exciting inside that they simply can’t resist. So before you fiddle with your overall exhibit design, make sure your exhibit communicates who your company is and what it’s offering.

Start by examining your exhibit from the attendees’ perspective. Is your company logo or brand clearly visible to attract attention as they look at your booth from various angles? Are there clearly visible images or text that tells them what you’re selling? Better yet, does the booth sell them on why your product or service beats the competition or offers a compelling sales proposition?

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February 2010

Why? While our competitors sell to both the wholesale market (companies like you) and to the retail market as well (your end users), it is our privilege to only serve business entities like you, the Pre-Employment Screening industry.

Softech is the nationwide leader in providing instant and easy access to the most inexpensive Driver and Vehicle Registration information available.

We endow you with high quality products, professional service and cost-effective solutions because we are independent and competitive. Softech remains unencumbered by the internal conflicting interests that characterize other MVR providers who tend to work both sides of the fence.

Softech's Application Providers:

Accio Data
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We are Greenagers

Print MVRs only
if necessary.

Our Web-based services are also available in XML, Text, HTML and PDF formats.

Our cost-effective solutions for your Industry encompass:

MVRs (Driving Records)
MVR Header/Driver
    Status Checks
Fleet Alert
CDLIS (Commercial
    Drivers License
    Information System)

To learn more about our cost-effective solutions, please contact us at 888.318.7979 or
visit us at


This eDirect Mail Campaign is sponsored by Softech International

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