The Background Buzz Insider
October 11, 2011

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Featured Article: Why Didn’t That Attendee Stop In My Trade Show Booth?

He sure looked like a perfectly good prospect. He had the right color badge. He works at a company that is in the right vertical market and the right size. And your uncanny booth staffing sixth sense told you he even had an approved budget for your product.

Yet with barely a glance he sailed right on past your booth.

If you want to stop the parade of qualified attendees walking by, but not into, your booth, then improve your exhibit’s visual appeal, amp up your booth staff, create engaging activities, and get on attendees’ dance card before the show starts.

Click here to see the 8 reasons why he may not have stopped at your booth:

"Used by permission of Skyline Exhibits."For more information go to www.skyline.com.



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